Thoughts on the tube – selling a message
I have come to see my generation as an odd one. We created search and then to fight the extrapolation of results we created optimisation. We got rid of the agents and gatekeepers, and created the long tail, and now we know little of what to do with the myraid of options we have. We moved from the fear of the unknown and now live in fear of the known. Is it just my generation? May be history has many more examples which show that we have constantly given up one model and moved to the other – not because the newer was perfect or indeed proven better, but may be because the newer created commerce. Many of yesterday’s saviours are today’s fraudsters. I am guessing it would be a very hard life for a salesman today. What message are you selling and how long do you think will it remain true?
